Ad Hurks, owner of Hurks Horti Consult B.V., seated in The Netherlands, provides specific technical knowledge of the soft fruit industry all over the world.
Soft Fruit Consultancy for raspberries, strawberries, blackberries and blueberries cultivation. Production and Propagation growers in substrate and soil growth are my (potential) clients.
Hurks Horti Consult target is:
To create healthier crops that give higher yields of a fantastic quality; to help growers with all kind of technical issues such as irrigation strategy, feeding recipes and crop management; to avoid wrong decisions and, last but not least, I give you the possibility to talk about preparation at any time.
Get advice without travelling. Get a helping hand by a specialist with a critical look on the process and this all on a daily basis. At least every 2 weeks you can get a conference call by mobile phone, WhatsApp or computer.
In order to guide the online-technical process, we can install some measurement devices at your farm and create our MOISTURE CONTROL PLATFORM. With the right schedules, regular laboratory analysis and good videos, together we can make your farm become technically better.
Don’t forget that it will be always possible for me to visit your farm as well.
Source water analysis, optimal water capacity, substrate, pots/substrate bags, substrate moisture sensors, varieties, types of plants, etc.
Feeding recipes, frequent monitoring of EC and pH, adjustment of recipes based on irrigation water analysis, drain water and leaf analysis. Start-times, intervals, stop-times, etc.
Pest and diseases, biological control, ventilation/shadowing, strawberries, raspberries and blackberries pruning, etc.
Fruit forecast is powered by Hurks Horti Consult. After more than 10 years of practical and theoretical research, I succeeded to develop a reliable fruit forecast app for my clients.
A good forecast gives many opportunities.
In order to make sure that a good forecast has been generated, the fruit forecast team has to pay a lot of attention to the forecast process. Collecting the right data and making a good flower/fruit counting are important issues for a good start. Afterwards, it is important to analyse the forecast results correctly.
My name is Ad Hurks and I grew up on my parents’ strawberry farm.
When I was 35 years old, I switched from grower to a job in the soft fruit retail industry, which I did for 3 years. After that, I worked for some years for a fertilizer and chemical company.
In 2012, I started my own consultancy company, Hurks Horti Consult B.V. I give advice in Turkey, Morocco, USA, UK and
I have visited so far nearly all European countries from Scandinavia to Spain
and Portugal.